Apple Unveils New Mobile App Policies

September 22, 2020

Many of us rely on apps every day. For web designers and developers, the prevalence of mobile apps is more important than ever before. Let’s take a look at the changes the Apple App Store has undergone in recent weeks, and what it means for mobile app designers and developers . 

Apple’s changes to the App Store, which it detailed on its developer site , include the new policy that fixes will no longer be delayed due to App Store “guideline violations,” aside from those “for those related to legal issues.” Apps with guideline violations will now need to address them for their next submission. Additionally, app developers in the Apple Developer Program can now appeal app violations and suggest changes to the App Store. 

The changes stem from disputes that Apple has been battling on several fronts in 2020. In June of this year, Apple purposefully blocked Basecamp, creator of the $100-a-year email app Hey, from fixing a bug in the app because it did not offer an in-app subscription option. Because Apple takes a 30% cut of in-app subscriptions and purchases, a policy that has come under fire from popular apps such as Spotify, the company has an interest in ensuring apps conduct transactions within the apps themselves. 

Apple also recently terminated the account of Epic Games, creator of the wildly popular mobile app game Fortnite, over legal disputes stemming from Epic attempting to get around the 30% fee. Epic Games has also been banned from offering Fortnite in the Google Play Store. 

Let’s look at how much the mobile gaming industry took in for the first half of 2020:

According to Statista , mobile gaming alone topped $35 billion in the first six months of 2020. In the past 12 months mobile gaming accounted for $42 billion in Apple’s App Store, so a 30% share is a significant amount for the tech giant. And the financial windfall has been spread around—since the App Store’s launch in July 2008, mobile app developers have made over $155 billion. Mobile gaming and apps clearly isn’t going anywhere, and the ongoing give and take between Apple, Google and app developers will be worth keeping an eye on in the months and years ahead. 

For more information on how you can create your very own web and mobile apps, check out our  Web and Mobile App course today.

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